Live music showcase to benefit nonprofit organizations serving Loudoun children in need
LEESBURG, Va. (Aug. 5, 2019) – Eighteen musicians and bands will be performing original music for BENEFIT’s third annual music festival. The newly named Crossroads Music Festival will be held at six different venues in downtown Leesburg from 4 – 8 p.m. Saturday, Sept. 21.
BENEFIT, established in 2017, is a coalition of musicians and community leaders with a mission to use the unifying power of music to raise funds and awareness for nonprofit organizations that serve children in need. Though this is the third year of BENEFIT’s annual music festival, this is the first time it is being hosted in downtown Leesburg, the heart of the county.
“Loudoun County has so many remarkable musical artists,” Ara Bagdasarian, BENEFIT co-founder and guitarist for Frayed Knots, said. “The musicians participating are generously donating their performances to help us raise funds for local children’s services charities. We hope to provide attendees with a unique evening of live music that is also helping their community.”
Music lovers who attend the Crossroads Music Festival will be able to choose from six venues to customize their own evening of music. Music styles include rock, pop, alternative, Americana, acoustic, electronic, blues and funk. Bands will perform a 60-minute showcase set at their designated venue. Confirmed artists include:
Tickets will be sold online beginning Aug. 5 and at a registration table downtown on Sept. 21. Tickets purchased online in advance will be $15 and those bought on-site will be $25. Tickets are not required for entry at any venue participating in Crossroads Music Festival. However, proceeds from each ticket sale benefits nonprofit organizations that serve children in need in Loudoun County.
With ticket purchase, attendees will receive a wristband at check-in. Wristbands provide attendees:
BENEFIT was able to grant $5,000 to five local nonprofits as a result of the inaugural concert in 2017. Money raised at this year's festival will be combined with proceeds from the 2018 event and distributed in spring 2020 to Loudoun County nonprofits through a grant application process.
“Crossroads Music Festival is a great way for everyone to get out, listen to some fantastic music, and give back to their community all at the same time,” Amy Bobchek, BENEFIT co-founder and lead singer of Big Bad Juju, said. “My band, Big Bad Juju, has performed at events for BENEFIT since the organization was founded, and we are excited to be participating again this year. Having six different venues is going to add so much more to the experience for music lovers. We thank 14 Loudoun, Delirium Café, King’s Tavern and Wine Bar, Leesburg Junction, MacDowell Brew Kitchen and SideBar for hosting the performances.”
Ticket, artist and venue information can be found at the Crossroads Music Festival website CrossroadsMusicFest.org. Businesses seeking to sponsor the event may also find sponsorship information on the site.
Call for musicians to be showcased at multiple venues in downtown Leesburg
BENEFIT proudly announces that its 2019 Music Festival will be held Saturday, Sept. 21, in downtown Leesburg beginning at 4 p.m. The newly named Crossroads Music Festival will feature original music performances from regional musicians and bands.
BENEFIT, established in 2017, is a coalition of musicians and community leaders with a mission to use the unifying power of music to raise funds and awareness for Loudoun County nonprofit organizations that serve children in need.
The Crossroads Music Festival will take place at multiple venues in downtown Leesburg.
“We decided to make changes to the format of the music festival this year,” said BENEFIT Co-founder Ara Bagdasarian. “Crossroads is a platform to showcase some of the incredible original artists in our community for fans who love music. It will also provide a more customized and intimate experience for music fans who, for a small admission, can experience an afternoon of music in downtown Leesburg while raising money for children’s services.”
The Crossroads Music Festival hopes to feature the region’s top original artists who would like to generously donate their performance to raise funds for local children’s services charities.
“We are placing a call for bands, singer-songwriters, and other musicians who are interested in performing at our Sept. 21 event,” said BENEFIT Co-founder Amy Bobchek. “As musicians, this is a great opportunity to give to the community through our music.”
Musicians interested in joining BENEFIT and offering their talents at the Sept. 21 event are encouraged to register online at BENEFIT.Live. A final lineup of performers will be announced in late summer.
Past BENEFIT performers include Todd Wright, Tommy Gann, Juliana MacDowell, Drumfish, The Voodoo Blues, Schreiner, Big Bad Juju, and Frayed Knots.
“I’ve been attending BENEFIT’s music festival since its first year at The Village at Leesburg, and I have been thoroughly moved by this committed group of volunteers,” said Leesburg Mayor Kelly Burk. “As the County’s Arts & Cultural District, the Town is proud to be a part of the effort, and I encourage the community to come out in September to enjoy the music and give a little something back for your neighbors.”
Five bands confirmed to perform with returning celebrity emcee Cerphe Colwell
Leesburg, Va. (August 7, 2018) BENEFIT, Loudoun’s coalition of musicians and community leaders, has announced its 2018 concert to benefit Loudoun’s charities on September 22 from 2 pm to 8 pm. Legendary Washington DC dee-jay, author, and host of Music Planet Radio Cerphe Colwell will emcee the event. Five local bands have been confirmed to perform. The musicians were selected for their style, sound, and performance quality, and they have each agreed to donate their performance to raise funds and awareness for participating charities. Some will also donate an additional performance in the coming year for a charity fundraiser in Loudoun.
Each of the following bands, whose styles include rock, acoustic, Motown, blues, and funk will perform a 60-minute set on the main stage at the concert. Confirmed bands include:
As a result of the inaugural concert in 2017, BENEFIT granted $5,000 to five local nonprofits.
“BENEFIT sets the stage for the community to gather and discover how they can help in an open festive environment,” added BENEFIT Co-Founder and guitarist for Frayed Knots Ara Bagdasarian.
Leesburg, Va. (Mar. 13, 2018) BENEFIT, Loudoun’s unique coalition of local musicians and community leaders, kicks off its second year by announcing the availability of five grants each valued at $1,000. The money, raised during last fall’s concert, is available to Loudoun nonprofits through a competitive and creative application process. Applications are due Thursday, April 12, 2018.
To qualify, applicants must be a 501 (c) 3 organization that provides services to Loudoun County residents. In addition to completing an online form, applicants must also submit a 30-second video that captures the essence of their mission and how they are making an impact in Loudoun. Grantees will be selected by a panel of BENEFIT volunteers, based on the content of the video, as well as the reach and impact of the nonprofit’s mission. The videos will then be shared by BENEFIT throughout the year on its social media platforms, to raise awareness and support for the nonprofit’s mission, and the greater mission of BENEFIT.
“The availability of these grants is a giant step forward for BENEFIT, toward the completion of one full cycle of our mission, which begins with our annual fundraising concert in September and ends with the awarding of grants to local nonprofits in May” says BENEFIT co-founder Ara Bagdasarian.
BENEFIT’s other co-founder Amy Bobchek adds, “This is just the beginning. We foresee BENEFIT playing an enduring, impactful role in Loudoun’s reconciliation of its shortfall in charitable giving. We know Loudouners have the compassion, and we know they have means. They just need the awareness and a little push.”
Grant applications and further instructions for submitting videos at www.benefit.live.
Festival to Raise Funds for Loudoun Nonprofits
Headliners include drumfish and Todd Wright
Leesburg, Va. (Sept. 11, 2017) BENEFIT, Loudoun’s new coalition of local musicians and community leaders, proudly announces long-time Washington D.C. deejay, Cerphe Colwell, will emcee the organization’s 2017 music festival, BENEFIT Loudoun, on September 16, 2017. The all-day music festival (3 pm – 8 pm) will be at the Village at Leesburg and is free and open to the public, all ages.
Cerphe (pronounced “Surf”) Colwell began his career more than 25 years ago on WHFS 102.3 radio, one of the first freeform stations in the United States. Cerphe helped promote the early careers of Bruce Springsteen, Lowell George, Tom Waits, Frank Zappa, and many other rock luminaries. Cerphe’s radio resume includes WAVA, DC101, WJFK, and current station Music Planet Radio. His memoir, Cerphe’s Up,(available on Amazon) details his life as a rock radio insider in rich detail, and includes previously unpublished photographs. His story includes promotion and friendship with a young unknown Bruce Springsteen, as well as his years at WHFS 102.3 as it blossomed in the freeform format.
In addition to northern Virginia rock band drumfish and Loudoun-based singer/songwriter Todd Wright, featured bands at the festival include Loudoun-based Big Bad JuJu, Frayed Knots, Juliana MacDowell and Half King Studio’s Emerging Artists.
Though tickets are free, concert goers will be able to purchase “BENEFIT Bucks” on site at a rate of $1.50 per Buck. BENEFIT Bucks can be used concert day in participating shops and restaurants at the Village at Leesburg, or as donations to nonprofits on site. For every $1.50 spent, BENEFIT will put 50 cents into a component fund operated by the Community Foundation of Loudoun and Northern Fauquier Counties.
Participating restaurants and retailers currently include: Atomic Trampoline, Bean Bar, BodyBrite, Charming Charlie, Eggspectations, Rocket Fizz, Salon Montage, Smokehouse Live and Woodhouse Day Spa.
Sponsors include Village at Leesburg, Omnilert, Toth Financial, INMED, Staywell Home Care, Wegmans, Van Metre, Alimond Studio, Loudoun Now, and Music Planet Radio.
More information, including VIP Tent Tickets, available at www.benefit.live.
Leesburg, Va. (June 27, 2017) BENEFIT, Loudoun’s new coalition of local musicians and community leaders, is proud to announce Village at Leesburg has generously agreed to host the organization’s 2017 music festival, BENEFIT Loudoun, on September 16, 2017. The all-day music festival (2 pm – 7 pm) is free and open to the public, all ages.
“We take pride in partnering with BENEFIT to raise money for the Loudoun community. Loudoun County is our village, and we are excited for the opportunity to support it with this music festival,” said Staci Harris, Senior Director of Marketing for Village at Leesburg.
In addition to northern Virginia rock band drumfish and Loudoun-based singer/songwriter Todd Wright, featured bands include Big Bad JuJu, Frayed Knots, Juliana MacDowell and Half King Studio’s Emerging Artists. Though tickets are free, concert organizers are asking attendees to give in a variety of creative ways leading up to and during the festival, including purchasing BENEFIT Loudoun T-shirts, VIP Tent tickets, and other activities at the event. T-Shirts are available for purchase on the BENEFIT.Live website starting today.
“We are extremely grateful for the support from Village at Leesburg. This venue is ideal in that it’s already set-up to accommodate an outdoor concert, with built-in food and drink vendors and ample parking. We are excited to have their partnership in this event, as well as the support from many other sponsors including Toth Financial, Construction Bonds, Loudoun Now and my own company, Omnilert,” said BENEFIT co-founder Ara Bagdasarian.
Sponsorships are also available at www.benefit.live.
Leesburg, Va. (May 8, 2017) Loudoun philanthropic leaders Ara Bagdasarian (CEO of Omnilert) and Amy Bobchek (Sales Director at Comcast Spotlight) proudly announce the launch of “BENEFIT” a new Loudoun coalition of musicians and community leaders. BENEFIT is an acronym for Bands Empowering Nonprofits with Engagement and Fundraising Improving Tomorrow. Its mission is to raise funds and awareness for social service nonprofits using the unifying power of music.
The coalition is currently planning its maiden event for late this summer, an all-day music festival called BENEFIT Loudoun. This event follows the success of Loudoun Live, a music festival Bagdasarian and Bobchek executed last year for the United Way of the National Capital Area, which won Volunteer Project of The Year from Loudoun Cares on April 28, 2017.
“Last year’s festival was our proof of concept, and by all accounts it was a success. Seizing all that momentum, energy and enthusiasm from the bands, the volunteers and the supporters who came out to watch, we intend to make lightning strike twice with BENEFIT Loudoun,” says Bobchek.
BENEFIT will be a component fund of the Community Foundation for Loudoun and Northern Fauquier Counties, a 501(c)3 charitable organization. Nonprofits will be able to apply for a BENEFIT grant to receive funding from proceeds raised by BENEFIT Loudoun at the festival’s website, which is also where volunteers can sign up to help, business can view sponsorship opportunities, and in early summer, everyone can get tickets and keep track of who’s playing.
“With BENEFIT, my hope is that we not only meet our mission of raising funds and awareness for Loudoun’s nonprofits, but that we also set an example for, and inspire, other communities to do the same,” says Bagdasarian.
More details on BENEFIT Loudoun to be announced in June. Visit us at www.benefit.live. Follow us on Facebook at www.facebook/BENEFIT.
Editor’s Note: Photos Available Upon Request